Strategi Sosialisasi Pemilihan Kepala Daerah terhadap Generasi Z
(Studi Kasus: Komisi Pemilihan Umum Kota Tanjungpinang Tahun 2024)
DOI:
https://doi.org/10.62383/perspektif.v2i1.174Keywords:
Generation Z, Regional Head Elections, Socialization, StrategyAbstract
Socialization in regional head elections is a strategy that includes the dissemination of information and materials that can raise voter awareness, especially among the younger generation which is currently dominated by Generation Z. Therefore, this study aims to determine the strategy for socializing regional head elections for generation z by the Tanjungpinang City General Election Commission in 2024. The research method used in this study is qualitative research with a case study approach. This study uses the theory of socialization proposed by Michael Rush and Philip Althoff, with theory indicators, namely socialization agents, socialization materials, socialization mechanisms, and socialization patterns. The findings of researchers from the strategy for socializing regional head elections carried out by the Tanjungpinang City KPU are quite good because the Tanjungpinang City KPU has carried out its role as an election organizer with several socialization activities. (1) socialization agents, as KPU agents carry out their roles and contribute to socialization activities, but do not involve Generation Z in them enough (2) socialization materials, the materials provided by the KPU are easy to accept and interesting according to Generation Z. (3) socialization mechanism, generation z considers the mechanism implemented by the Tanjungpinang City KPU to be quite good (4) the socialization pattern has sufficiently influenced generation z in their understanding of elections.
Downloads
References
Asy’ari, H., Mellaz, A., Idroos, B. E., Holik, I., Harahap, P., Afifuddin, M., & Sudrajat, Y. (2022). Modul Pendidikan Politik Generasi Muda Melalui Pendekatan Budaya Populer (1st ed.). Komisi Pemilihan Umum Republik Indonesia.
Bariah, S., Tanjung, D. S., Ambarwati, N. F., Mardikawati, B., Aslindah, A., Ridani, A., Wijayanti, E. D., Abduh, N. K., Triyana, N., Lestari, P., Aryanti, N., Nurmiati, Suharyatun, Sudadi, & Ramli, A. (2024). Strategi Pembelajaran (Sepriano & Efitra, Eds.; 1st ed.). PT. Sonpedia Publishing Indonesia. https://www.google.co.id/books/edition/Buku_Ajar_Strategi_Pembelajaran/49EKEQAAQBAJ?hl=en&gbpv=1&dq=strategi+menurut+para+ahli&pg=PA85&printsec=frontcover
Fauzy, A., Nisa, B., Napitupulu, D., Abdillah, F., Gde Satia Utama, A. A., Zonyfar, C., Nuraini, R., Silvi Purnia, D., Setyawati, I., Evi, T., Dian Handy Permana, S., & Susila Sumartiningsih, M. (2022). Metodologi Penelitian (R. Nur Briliant & E. Safitry, Eds.). CV. Pena Persada.
Fitriani, T. (2023). Partai Politik dan Strategi Politik (Kajian Atas Strategi Kemenangan Anggota Legislatif Perempuan PDI Perjuangan di dalam Pemilihan Lesgislatif pada Dapil 2, 4, dan 5, Kota Tangerang Tahun 2019). Universitas Islam Negeri Syarif Hidayatullah.
Haryanto. (2018). Sosialisasi Politik: Suatu Pemahaman Awal (H. Mada, Ed.; 1st ed., Vol. 1). Research Centre for Politics and Government (PolGov). http://jpp.fisipol.ugm.ac.id
Ma’ruf, U. (2020). Politik Hukum Otonomi Daerah & Pemilihan Kepala Daerah (Sumain & M. D. Amalia, Eds.; 1st ed.). UNISSULA PRESS.
Pahlevi, C., & Musa, M. I. (2023). Manajemen Strategi (S. M. Baharuddin, Ed.; 1st ed.). Intelektual Karya Nusantara.
Pirmansyah, R., Junaidi, & Merta, M. (2023). Strategi Komisi Pemilihan Umum (KPU) dalam Meningkatkan Partisipasi Pemilih Dalam Pemilihan Umum Serentak Tahun 2024 (Kodri, N. Musyafak, & A. F. Luthfi, Eds.; 1st ed.). Penerbit Adab . https://www.google.co.id/books/edition/Strategi_Komisi_Pemilihan_Umum_KPU_dalam/exnkEAAAQBAJ?hl=en&gbpv=1&dq=Sosialisasi+Komisi+Pemilihan+Umum&pg=PA99&printsec=frontcover
Robin, P., Alvin, S., & Hasugian, T. (2022). Gen-Z Perspective on Politics: High Interest, Uninformed, and Urging Political Education. Jurnal Ilmu Sosial Dan Ilmu Politik (JISIP), 11(3), 183–189.
Rush, M., & Althoff, P. (2011). Pengantar Sosiologi Politik (13th ed., Vol. 8). RajaGraffindo Persada. https://lib.ui.ac.id/detail?id=20339714&lokasi=lokal#parentHorizontalTab1
Salusu, J. (2015). Pengambilan Keputusan Strategi Untuk Organisasi Publik dan Organisasi Non Profit. Grasindo.
Sumual, E. Y., Sumbu, T., & Siar, L. (2024). Pemilihan Kepala Daerag Serentak Menurut Undang-Undang Nomor 10 Tahun 2016. Lex Administratum, 12(4). https://www.hukumonline.com/berita/a/mekanisme-
Undang-Undang Republik Indonesia Nomor 7 Tahun 2017 Tentang Pemilihan Umum, Pub. L. No. 182, peraturan.go,id (2017). www.peraturan.go.id
Wance, M., & Suhu, B. La. (2019). Partisipasi Pemilih Pemula Dalam Menentukan Pilihan Politik Pada Pemilihan Kepala Daerah Maluku Utara. Journal Of Government (JOG) Kajian Manajemen Pemerintahan Dan Otonomi Daerah, 4(2), 91–114.
Wardhani, L. T. A. L., Ibrahim, F., & Christia, A. M. (2020). Koherensi Sistem Pemilihan Kepala Daerah Di Indonesia Terhadap Nilai-Nilai Demokrasi Pancasila. Jurnal Pembangunan Hukum Indonesia, 2(3), 305–318. https://doi.org/https://doi.org/10.14710/jphi.v2i3.305-318
