Strategi Kreatif Tim Produksi Life Channel dalam Program Way Out di MNC Channels
DOI:
https://doi.org/10.62383/komunikasi.v2i4.674Keywords:
Communication, Creative Strategy, Digital Era, Religious Program, Television ProductionAbstract
In the era of globalization and increasingly advanced technology such as television, there are many television stations that try to compete to present inspiring, educational, and entertaining programs. Way Out is a Christian religious program that is present on MNC Channels TV station on Life Channel. This study aims to determine the creative strategy used by the Life Channel production team in designing and presenting the Way Out program. In this study, the researcher used a qualitative method with a descriptive approach and the theory used was Wallas communication theory. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study found that the creative strategy of the production team was the key to the success of the Way Out program on Life Channel as a religious show that was relevant to its audience. Through a creative approach that is realized through strong visual narratives, a relaxed communication style, and a planned production process. With teamwork and the use of social media, it also expands the reach and involvement of the audience. This program proves that spiritual content can be packaged in a modern, inspiring, and impactful way in the digital era.
Downloads
References
Ardianto, E., & Komala, L. (2018). Komunikasi massa: Suatu pengantar. Simbiosa Rekatama Media.
Dachi, M. A. (2022). Sejarah dan perkembangan televisi di Indonesia. Media Indonesia.
Dyatmika, T. (2021). Ilmu komunikasi. Zahir Publishing.
Fatmawati, I. (2022). Komunikasi organisasi dalam hubungannya dengan dan perilaku kerja organisasi. Revorma: Jurnal Pendidikan dan Pemikiran, 2(1), 39–55. https://doi.org/10.62825/revorma.v2i1.18
Hidayat, Y., Alfiyatun, A., Toyibah, E. H., Nurwahidah, I., & Ilyas, D. (2023). Manajemen pendidikan Islam. Syiʼar: Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam, 6(2), 52–57. https://doi.org/10.37567/syiar.v6i2.2214
Kustiawan, W., Siregar, F. K., Alwiyah, S., Lubis, R. A., Gaja, F. Z., & Pakpahan, N. S. (2022). Komunikasi massa. Journal Analytic Islamic, 11(1), 134–142. https://doi.org/10.30829/jai.v11i1.11923
McQuail, D. (2010). McQuail’s mass communication theory (6th ed.). Sage Publications.
Morissan. (2021). Manajemen media penyiaran: Strategi mengelola radio & televisi. Kencana Prenadamedia Group.
Nasrullah, R. (2020). Media sosial: Perspektif komunikasi, budaya, dan sosioteknologi. Simbiosa Rekatama Media.
Natalia, W. K., & Ajibulloh, A. A. (2023). Polemik Komisi Penyiaran Indonesia (KPI) dalam pengawasan media baru. Jurnal Mediakita: Jurnal Komunikasi dan Penyiaran Islam, 7(1), 82–98.
Nurfitria, I. (2022). Desain didaktis untuk mengembangkan. [Tidak diterbitkan].
Nurhanifah, A. (2023). Tinjauan komunikasi Islam terhadap pelaksanaan tradisi hanta ua pua (Studi pada masyarakat Bima) [Tesis doktoral, UIN Mataram].
Prayitno, P., & Alifisubhi, R. (2023). Komunikasi kelompok dalam meningkatkan kualitas kerja tim production house Papipupa. Change Think Journal, 2(1), 108–118.
Prayugo, B., & Kamalia, H. (2022). Perbedaan jenis dan karakteristik pada media. [Artikel tidak lengkap].
Purnamasari, N. I., & Rachmawati, N. A. (2023). Strategi komunikasi dalam menampilkan citra anak muda pada program acara talkshow. MUKASI: Jurnal Ilmu Komunikasi, 2(1), 33–44. https://doi.org/10.54259/mukasi.v2i1.1491
Rakhmat, J. (2019). Psikologi komunikasi. Remaja Rosdakarya.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
