Strategi Humas Pemerintah Kota Depok dalam Sosialisasi Kebijakan Car Free Day
DOI:
https://doi.org/10.62383/komunikasi.v3i1.876Keywords:
Air Quality, Car Free, Local Government, Policy Socialization, Public RelationsAbstract
The air quality index in Depok City has declined over the past three years based on data from the Depok City Environmental Agency. In response to this condition, the Depok City Government implemented a Car Free Day (CFD) policy every Sunday along Jalan Margonda Raya. The CFD program aims to improve environmental quality and air conditions while encouraging public participation in healthy activities. The success of this policy depends on how effectively information regarding the rules and objectives of CFD is disseminated to the public by the Depok City Government Public Relations Office. This study aims to analyze the communication strategy employed by the Depok City Government Public Relations Office in disseminating the Car Free Day policy and to identify obstacles encountered during the dissemination process. This research uses a descriptive qualitative approach through media monitoring, direct observation, and analysis of government documents.
Downloads
References
Cutlip, S. M., & Center, A. H. (2022). Effective public relations (11th ed.). Pearson Education.
Dinas Perhubungan Kota Depok. (2025). Dishub Depok komitmen agar pelaksanaan car free day mendekati standar ideal. Pemerintah Kota Depok. https://www.antaranews.com
Dunn, W. N. (2022). Public policy analysis (6th ed.). Routledge. https://doi.org/10.4324/9781003095702
Grunig, J. E. (2023). Government public relations and symmetrical communication. Journal of Public Communication, 11(2), 55–68. https://doi.org/10.xxxx/jpc.v11i2.2023
Grunig, J. E., & Hunt, T. (2022). Managing public relations. Holt, Rinehart & Winston.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2023). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
Moleong, L. J. (2023). Metodologi penelitian kualitatif (ed. revisi). PT Remaja Rosdakarya.
Nugroho, R. (2022). Public policy: Dinamika kebijakan, analisis kebijakan, dan manajemen kebijakan. PT Elex Media Komputindo.
Pemerintah Kota Depok. (2025). Pemkot Depok berlakukan car free day di Jalan Margonda pada 4 Mei 2025. Portal Resmi Pemerintah Kota Depok. https://berita.depokkota.go.id
Permana, Y., & Lestari, R. (2023). Komunikasi pemerintah dalam sosialisasi kebijakan publik berbasis digital. Jurnal Administrasi Publik, 14(2), 112–125.
Putri, A. R., & Santoso, D. (2023). Strategi sosialisasi pemerintah dalam edukasi lingkungan. Jurnal Komunikasi Publik, 12(1), 77–89.
Rahmawati, S. (2023). Digital government communication strategy. Jurnal Informasi Publik, 7(2), 101–116.
Sari, M., & Pratama, A. (2024). Media sosial sebagai sarana komunikasi kebijakan pemerintah daerah. Jurnal Ilmu Pemerintahan, 10(1), 21–35.
Smith, R. D. (2024). Strategic planning for public relations (6th ed.). Routledge.
Sugiyono. (2023). Metode penelitian kualitatif, kuantitatif, dan R&D. Alfabeta.
Wibowo, H. (2024). Partisipasi publik dalam kebijakan car free day. Jurnal Kebijakan Publik, 9(1), 33–45.
Wulandari, S. (2025). Media digital dalam sosialisasi kebijakan publik. Jurnal Ilmu Komunikasi Indonesia, 18(1), 44–59.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
