Batasan Etika Penyiaran Islam dalam Menghadapi Konten Sesasional di Program Pagi Pagi Ambyar Trans TV

Abstract

The current development of the television industry has made entertainment programs increasingly competitive in capturing public attention through various content presentation strategies. One frequently used strategy is presenting sensational content related to the lives of public figures, conflicts, or hotly debated issues. Trans TV's Pagi Pagi Ambyar program, as an infotainment program, presents a variety of entertaining information with a communicative and emotional approach, making it interesting to study from the perspective of Islamic broadcasting ethics. This study aims to analyze the ethical boundaries of Islamic broadcasting in dealing with sensational content in television entertainment programs, specifically in maintaining a balance between entertainment elements, information delivery, and the media's moral responsibility. This study used a descriptive qualitative method with a content analysis approach through a review of broadcast characteristics and literature on Islamic communication ethics and broadcasting. The results indicate that sensational content in entertainment programs can be part of a media strategy to increase audience appeal, but still has ethical boundaries that must be considered. From an Islamic broadcasting perspective, the media must apply the principles of honesty (ṣidq), tabayyun in ensuring the accuracy of information, maintaining individual honor, and avoiding exploitation of personal conflicts. Thus, Islamic broadcasting does not reject creativity in entertainment presentation, but rather provides guidelines for media outlets to maintain their social and moral responsibilities in conveying information to the public.