Pengaruh Instagram @indozone.id terhadap Pemenuhan Kebutuhan Informasi Mahasiswa Broadcasting STIKOM InterStudi
DOI:
https://doi.org/10.62383/komunikasi.v2i1.107Keywords:
Broadcasting, @indozone.id, Instagram, Information NeedsAbstract
The development of social media platforms in today's digital era has experienced a significant increase in all circles. In this context, many online news portals have converged by utilizing Instagram as a medium for disseminating up to date information. Instagram itself, is able to disseminate information widely because it is relatively easy to access by anyone at any time. Indozone.id itself is an online media web portal part of PT. Indozone Media Indonesia which has also converged by utilizing Instagram. Has 4.2 million active Instagram followers, with the well-known characteristic with the tagline #KAMUHARUSTAU Indozone.id has successfully presented content that is educational, informative and adds insight and the latest information to its followers in order to build a better generation of Indonesia and be able to have a positive impact on generations Millennials and Gen Z. The current research uses a descriptive quantitative approach and seeks to determine the resulting influence of the @Indozone Instagram account in meeting the information needs of its followers specifically for Stikom Interstudi broadcasting students. The data collection technique is through the Google form with a scale measurement level such as 4 points and the data confirmation test technique uses the Validity Test and Reliability Test. While the data analysis technique uses the Simple Linear Analysis Technique with the help of IBM SPSS V.26 software with research results showing that Instagram @Indozone has a significant and positive effect on fulfilling the information needs of Stikom Interstudi broadcasting students.
Downloads
References
Al-Kandari, A., Melkote, S. R., & Sharif, A. (2016). Needs and motives of Instagram users that predict self-disclosure use: A case study of young adults in Kuwait. Journal of Creative Communications, 11(2). https://doi.org/10.1177/0973258616644808
APJII. (2020). N.d.
Bonnett, M. (1999). Education for sustainable development: A coherent philosophy for environmental education? Cambridge Journal of Education, 29(3), 313–324. https://doi.org/10.1080/0305764990290302
Effendy, O. U. (2009). Komunikasi teori dan praktek. PT Remaja Rosdakarya.
Helen, H., & Rusdi, F. (2019). Pengaruh penggunaan media sosial akun Instagram @Jktinfo terhadap pemenuhan kebutuhan informasi followers. Prologia, 2(2). https://doi.org/10.24912/pr.v2i2.3712
Hudders, L., Lou, C., & de Brabandere, M. (2021). Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts. International Journal of Advertising. https://doi.org/10.1080/02650487.2021.1963554
James, F. C. F. C., & Shugart, H. H. J. (1970). A quantitative method of habitat description. In Audubon Field Notes, 24(6), 727–736.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1). https://doi.org/10.1016/j.bushor.2009.09.003
Kriyanto, R. (2017). Teori-teori public relations perspektif barat & lokal: Aplikasi penelitian dan praktik. PT Fajar Interpratama Mandiri.
Miller, P. G., Johnston, J., Dunn, M., Fry, C. L., & Degenhardt, L. (2010). Comparing probability and non-probability sampling methods in ecstasy research: Implications for the Internet as a research tool. Substance Use and Misuse, 45(3), 437–450. https://doi.org/10.3109/10826080903452470
Moores, P. (1981). Information users’ changing expectations and needs. Aslib Proceedings, 33(3). https://doi.org/10.1108/eb050773
Nabila, F., & D. A. A. (2018). Fenomena penggunaan media sosial Instagram terhadap gaya hidup remaja (Penelitian di Desa Kepala Bandar Kecamatan Susoh Kabupaten Aceh Barat Daya). Jurnal Ilmiah Mahasiswa FISIP Unsyiah, 3(2), 135–146.
Napoleoncat.com. (2020).
Nofha, R., & Fauziyyah, S. N. (2020). Literasi media digital: Efektivitas akun Instagram @infobandungraya terhadap pemenuhan kebutuhan informasi followers. MEDIALOG: Jurnal Ilmu Komunikasi, 3(1), 13–24. https://doi.org/10.35326/medialog.v3i1.479
Nurudin. (2012). Media sosial baru dan munculnya revolusi proses komunikasi. 551253(246), 140.
Obar, J. A., & Wildman, S. S. (2018). Social media definition and the governance challenge: An introduction to the special issue. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2663153
Patel. (2019). Eprints-MercuBuana, Yogya, 9–25.
Peterka-Bonetta, J., Sindermann, C., Elhai, J. D., & Montag, C. (2021). How objectively measured Twitter and Instagram use relate to self-reported personality and tendencies toward Internet/Smartphone Use Disorder. Human Behavior and Emerging Technologies, October 2020, 1–14. https://doi.org/10.1002/hbe2.243
Prem, K., Liu, Y., Russell, T. W., Kucharski, A. J., Eggo, R. M., Davies, N., Flasche, S., Clifford, S., Pearson, C. A. B., Munday, J. D., Abbott, S., Gibbs, H., Rosello, A., Quilty, B. J., Jombart, T., Sun, F., Diamond, C., Gimma, A., van Zandvoort, K., … Klepac, P. (2020). The effect of control strategies to reduce social mixing on outcomes of the COVID-19 epidemic in Wuhan, China: A modelling study. The Lancet Public Health, 5(5). https://doi.org/10.1016/S2468-2667(20)30073-6
Rakhmat, J. (2005). Psikologi komunikasi massa. PT. Remaja Rosda Karya.
Saputra, A., & Rachmaria, L. (2020). Pemanfaatan Instagram Indozone.id sebagai media pemenuhan informasi dan hiburan bagi pengguna Instagram. Pantarei. http://jom.fikom.budiluhur.ac.id/index.php/Pantarei/article/view/598
Saris, W. E., & Gallhofer, I. N. (2014). Mode of data collection and other choices. In Design, Evaluation, and Analysis of Questionnaires for Survey Research. https://doi.org/10.1002/9781118634646.ch8
Sawant, S. (2015). Krikelas’ model of information seeking behavior (1983). In Information Seeking Behavior and Technology Adoption: Theories and Trends. https://doi.org/10.4018/978-1-4666-8156-9.ch005
Singh, A., Halgamuge, M. N., & Moses, B. (2019). An analysis of demographic and behavior trends using social media: Facebook, Twitter, and Instagram. In Social Network Analytics. https://doi.org/10.1016/b978-0-12-815458-8.00005-0
Siti Rohmah. (2021). Teori-teori komunikasi.
Sugiyono. (2015). Metode penelitian dan pengembangan pendekatan kualitatif, kuantitatif, dan R&D. Alfabeta.
Sujarweni, V. W. (2014). Metodologi penelitian lengkap, praktis dan mudah dipahami. PT Pustaka Baru.
Tawaf, & Alimin, K. (2018). Kebutuhan informasi manusia: Sebuah pendekatan kepustakaan. Kutubkhanah, 15(1), 50–59.
Wibisono, A., Putri, I. P., & Shabrina, A. (2022). Analisis penggunaan akun Instagram @Indozone.id sebagai sarana pemenuhan kebutuhan informasi pengikut Instagram. 8(6), 3341–3346.
Wijayanti, A. (2021). Efektivitas Instagram dalam meningkatkan minat kunjungan wisatawan di Daerah Istimewa Yogyakarta. Indonesian Journal of Tourism and Leisure, 2(1), 26–39. https://doi.org/10.36256/ijtl.v2i1.138
Wilson, T. D. (1999). Models in information behaviour research. Journal of Documentation, 55(3). https://doi.org/10.1108/EUM0000000007145
Yuliawati, E. (2022). The influence of using Instagram @Kemenparekraf.ri on the level of understanding of message content and fulfilling information needs in the COVID-19 pandemic period. Jurnal Komunikasi Dan Media, 02(02), 129–138.
