Pengaruh Budaya Lokal terhadap Kepuasan Tamu di Hotel Royal Ambarrukmo Yogyakarta
DOI:
https://doi.org/10.62383/tamasya.v2i3.627Keywords:
culture, satisfaction, guest, hotel, YogyakartaAbstract
This research was conducted at the Royal Ambarrukmo Hotel Yogyakarta using a qualitative descriptive approach supported by data collection methods in the form of interviews, observations, documentation, and guest reviews. Data analysis was carried out using the Miles & Huberman model as well as data triangulation to ensure the validity of the findings. Based on variables X (influence of local culture) and variable Y (guest satisfaction), this study aims to find out the extent to which the application of local culture can affect the level of guest satisfaction. The results of the study show that local culture is applied through various aspects, including the use of traditional ornaments in hotel interior design, services that prioritize Javanese cultural ethics, and the presentation of regional culinary specialties. This effort is not only a marketing strategy, but also creates a different and memorable experience for guests. According to the management, local culture is an identity as well as an added value that can significantly increase guest satisfaction. Guests feel like they're getting a unique experience that is not only functional, but also emotional. This emotional attachment affects guest loyalty to return, thus having a positive impact on the sustainability of the hotel business. In conclusion, local culture plays an important role as a differentiating factor that improves the quality of service and strengthens the image of Hotel Royal Ambarrukmo Yogyakarta in the midst of fierce competition in the hospitality industry. Thus, the application of local culture can be used as a sustainable strategy to create a competitive advantage.
Downloads
References
Achnaf, Z. B., Kusnaedi, I., & Primayudha, N. (2022). Implementasi nilai kultural Jawa sebagai representasi lokalitas pada interior Hotel Grand Tjokro Bandung. Lintas Ruang: Jurnal Pengetahuan dan Perancangan Desain Interior, 10(1), 43–58. https://doi.org/10.24821/lintas.v10i1.6976
Bagyono. (2012). Buku pintar kantor depan hotel (Hotel front office). Bandung: Alfabeta.
Fernanda, E. E., & Jamaludin, J. (2024). Penerapan unsur budaya lokal sebagai identitas tempat pada Hotel Mercure Nexa Bandung. Inside: Jurnal Desain Interior, 2(2), 348–367.
Hadziq, F. H., Repelita, T., Saharani, M., & Suraya, M. T. (2024). Strategi dalam proses wawancara kerja. Jurnal Pemasaran Bisnis, 6(3).
Kristiutami, Y. P., & Rahayu, V. J. (2020). Peranan pramusaji dalam meningkatkan pelayanan demi kepuasan tamu di Feast Restaurant Sheraton Bandung Hotel & Towers. Jurnal Kajian Pariwisata, 2(2), 63–71.
Mularsari, A. (2022). Pariwisata menurut para ahli. Diakses April 2025, dari https://www.google.com/search?q=Pariwisata+menurut+para+ahli+di+jurnal&ie=UTF-8&oe=UTF-8&hl=en-gb&client=safari
Putri, R. D. J., Natsir, F., & Astuti, S. P. (2024). Implementasi sistem pendukung keputusan loyalitas pelanggan pada PT ASA Mode Internasional dengan metode simple additive weighting. JATI (Jurnal Mahasiswa Teknik Informatika), 8(6), 12754–12759. https://doi.org/10.36040/jati.v8i6.11808
Safarudin, R., Zulfamanna, Z., Kustati, M., & Sepriyanti, N. (2023). Penelitian kualitatif. Innovative: Journal of Social Science Research, 3(2), 9680–9694.
Sari, C. Y., Suparwi, S., & Satiti, E. N. (2019). Pengaruh performance appraisal, reward dan punishment terhadap kinerja karyawan The Alana Hotel & Convention Center Solo. Jurnal Pariwisata Indonesia, 15(2), 7–14.
Sidemen, I. B. Y. B., Padmanaba, C. G. R., & Darmastuti, P. A. (2025). Desain interior Shangri-La Hotel Zhengzhou di PT. ARA Design. Jurnal Desain Interior. https://doi.org/10.59997/vastukara.v5i1.5209
Siregar, D. Y., Khairani, L. P., Sabilla, S., Yusriani, Y., & Siahaan, R. P. J. (2024). Analisis aspek-aspek keberhasilan pembelajaran di Indonesia: Ditinjau dari studi observasi. Tarbiatuna: Journal of Islamic Education Studies, 4(2), 546–554. https://doi.org/10.47467/tarbiatuna.v4i2.1285
Soewarno, E., Hudiyani, A., & Sugiarti, F. F. (2021). Pengaruh kualitas pelayanan, fasilitas, dan lokasi terhadap keputusan menginap pada Hotel Abadi di Pangkalan Bun. Magenta, 9(2), 93–100.
Suardana, I. K., & Sulistya, M. F. (2024). Strategi pelayanan prima dalam peningkatan kualitas dan produktivitas kinerja bellboy di Hotel Horison Ultima Riss Yogyakarta. Jurnal Nusantara, 7(1), 44–52.
Triyani, I. (2020). Pengaruh kualitas produk makanan dan hygiene sanitasi terhadap kepuasan tamu di Anggrek Restaurant Grand Arkenso Park View Hotel Semarang. Jurnal Visi Manajemen, 6(2), 117–123. https://doi.org/10.56910/jvm.v6i2.126
Wardhana, A. (2024). Consumer behavior in the digital era 4.0 – Edisi Indonesia. Purbalingga: CV. Eureka Media Aksara. ISBN: 978-623-516-316-1
Yunila, F., Ermawati, K. C., & Akiriningsih, T. (2020). Pengaruh kualitas pelayanan guest relation officer terhadap kepuasan tamu di Hotel JW Marriott Surabaya. Jurnal Pariwisata Indonesia, 16(1), 1–11.
