Identifikasi Pengembangan Aglomerasi Pariwisata Kawasan Rawa Pening Kopeng Borobudur

Aprella Choirunnisa Ayu Mardewinta; Made Prasta Yostitia Pradipta; Arinta Destri Larasati

doi:10.62383/tamasya.v3i3.1221

Authors

Aprella Choirunnisa Ayu Mardewinta Sekolah Tinggi Pariwisata Sahid Surakarta
Made Prasta Yostitia Pradipta Sekolah Tinggi Pariwisata Sahid Surakarta
Arinta Destri Larasati Sekolah Tinggi Pariwisata Sahid Surakarta

DOI:

https://doi.org/10.62383/tamasya.v3i3.1221

Keywords:

Borobudur, Destination Tourism, Sustainable Tourism, Tourism Agglomeration, Tourism Connectivity

Abstract

This study examines the potential, challenges, and development strategies of tourism agglomeration in the Rawa Pening–Kopeng–Borobudur (RKB) area as a strategic tourism cluster in Central Java. The research employs a qualitative descriptive method with a case study approach. Data were collected through interviews, field observations, document reviews, and literature studies. The results indicate that the RKB area has diverse tourism attractions and a strategic location, providing strong potential for development as an integrated tourism area. However, its development faces several challenges, particularly limited connectivity between destinations, uneven distribution of facilities and amenities, unintegrated promotional activities, and environmental issues that may affect the area's sustainability. Based on these findings, development strategies should focus on integrating tourism products through cross-destination tourism packages and experiences, improving connectivity and accessibility, strengthening and distributing amenities more evenly, and developing joint promotional activities. In addition, establishing a unified destination brand is necessary to consistently represent the distinctive characteristics and competitive advantages of RKB. These strategies are expected to strengthen regional competitiveness, improve tourist experiences, distribute economic benefits more evenly, and support sustainable tourism management while encouraging stronger collaboration among stakeholders across the RKB tourism cluster in Central Java.

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