Transformasi Komunikasi Tatap Muka ke Komunikasi Digital melalui Facebook di Daerah Bangetayu Wetan RT 02 RW 08 Kecamatan Genuk Kota Semarang

Devananda Satria Nugraha; Suryanto Suryanto

doi:10.62383/kajian.v2i3.605

Authors

Devananda Satria Nugraha Sekolah Tinggi Ilmu Komunikasi Semarang
Suryanto Suryanto Sekolah Tinggi Ilmu Komunikasi Semarang

DOI:

https://doi.org/10.62383/kajian.v2i3.605

Keywords:

digital communication, Facebook, face-to-face, social cohesion, transformation

Abstract

Digital technology has significantly shifted communication patterns among the residents of RT 02 RW 08 Bangetayu, transitioning from traditional face-to-face interactions to digital spaces, particularly through Facebook groups. This study employs a qualitative method, utilizing observation, in-depth interviews with nine informants, and digital content analysis to explore this transformation. The findings show that, while direct communication still exists, digital interactions have become dominant due to their speed, expressive freedom, and coordination efficiency. This shift is largely driven by increased accessibility to digital platforms, the rise of digital culture, and the comfort of communicating without facing traditional social barriers. Residents are more inclined to engage online as it provides a sense of convenience and a platform for sharing opinions freely. However, the study also highlights a paradox where online participation has surged, while face-to-face conversations have declined, leading to challenges in maintaining social cohesion within the community. The study suggests that while digital communication offers many advantages, it is essential to find a balance between online and offline interactions to preserve the strong community ties that are fostered through personal, direct engagement. The implications of this research call for efforts to promote a hybrid communication model that integrates both digital and face-to-face interactions for the benefit of community building and social harmony

Downloads

Download data is not yet available.

References

Bargh, J. A., & McKenna, K. Y. A. (2004). The Internet and social life. Annual Review of Psychology, 55(1), 573-590. https://doi.org/10.1146/annurev.psych.55.090902.141922

Baym, N. K. (2015). Personal connections in the digital age (2nd ed.). Polity Press.

Begg, I. (2002). Urban competitiveness: Policies for dynamic cities. Policy Press. https://doi.org/10.46692/9781847425423

Boulianne, S. (2022). Social media use and participation: A meta-analysis of current research. Information, Communication & Society, 25(1), 1-18. https://doi.org/10.1080/1369118X.2020.1804983

Boulianne, S. (2023). Digital media and civic participation: New insights from a decade of research. New Media & Society, 25(7), 1635-1654. https://doi.org/10.1177/14614448221075998

Boulianne, S., & Theocharis, Y. (2023). Young people, digital media, and political participation: A systematic review. Journal of Youth Studies, 26(3), 341-360. https://doi.org/10.1080/13676261.2022.2095314

Bungin, B. (2007). Penelitian kualitatif: Komunikasi, ekonomi, kebijakan publik, dan ilmu sosial lainnya. Kencana Prenada Media Group.

Carlson, J. R., & Zmud, R. W. (1999). Channel expansion theory and the experiential nature of media richness perceptions. Academy of Management Journal, 42(2), 153-170. https://doi.org/10.5465/257090

Castells, M. (2000). The rise of the network society (2nd ed.). Wiley-Blackwell.

Christie, B. (1976). The psychology of communication. Penguin.

Creswell, J. W. (2016). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). SAGE Publications.

Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness, and structural design. Management Science, 32(5), 554-571. https://doi.org/10.1287/mnsc.32.5.554

Denzin, N. K. (1978). The research act: A theoretical introduction to sociological methods (2nd ed.). McGraw-Hill.

Ellison, N. B., & Vitak, J. (2020). Social network site affordances and their relationship to social capital processes. Social Media + Society, 6(1), 1-13. https://doi.org/10.1177/2056305120912483

Erickson, T., & Kellogg, W. A. (2000). Social translucence: An approach to designing systems that support social processes. ACM Transactions on Computer-Human Interaction, 7(1), 59-83. https://doi.org/10.1145/344949.345004

Gentile, D. A., Anderson, C. A., Yukawa, S., Ihori, N., Saleem, M., Ming, L. K., ... & Sakamoto, A. (2012). The effects of prosocial video games on prosocial behaviors: International evidence from correlational, longitudinal, and experimental studies. Personality and Social Psychology Bulletin, 35(6), 752-763. https://doi.org/10.1177/0146167209333045

Gerlitz, C., & Helmond, A. (2024). The platformization of the web revisited: Infrastructures, practices, and politics. New Media & Society, 26(2), 293-311. https://doi.org/10.1177/14614448221112573

Giddens, A. (1991). Modernity and self-identity: Self and society in the late modern age. Stanford University Press.

Graham, T. (2020). Online communities and civic engagement: A systematic review. Journal of Computer-Mediated Communication, 25(2), 123-138. https://doi.org/10.1093/jcmc/zmz028

Hampton, K. N. (2019). Social networks and social capital. In R. Hobbs & P. Mihailidis (Eds.), The international encyclopedia of media literacy (pp. 1-13). Wiley.

Hampton, K. N. (2021). Social media and change in psychological distress over time. Social Science Computer Review, 39(4), 652-669. https://doi.org/10.1177/0894439319864888

Hampton, K. N. (2024). The long-term impact of social media use on community participation. Journal of Communication, 74(1), 1-22. https://doi.org/10.1093/joc/jqad056

Hemsley, J. (2019). Rethinking engagement: Social media and civic participation. Social Media + Society, 5(2), 1-12. https://doi.org/10.1177/2056305119849496

Hidayat, A. (2020). Pengaruh media sosial terhadap perilaku komunikasi masyarakat. Jurnal Komunikasi Indonesia, 9(2), 101-115.

Hidayat, A. (2021). Media digital dan perubahan interaksi sosial di Indonesia. Jurnal Ilmu Komunikasi, 13(1), 45-59.

Jiang, M. (2022). Digital platforms and civic discourse in Asia. Asian Journal of Communication, 32(5), 425-442. https://doi.org/10.1080/01292986.2022.2050314

Johansson, S. (2021). Social media and everyday politics: A comparative study. Media, Culture & Society, 43(4), 623-639. https://doi.org/10.1177/0163443720972315

Kaufmann, K. (2020). The digitalization of local communities. New Media & Society, 22(3), 444-462. https://doi.org/10.1177/1461444819869611

Kock, N. (2005). Media richness or media naturalness? The evolution of our biological communication apparatus and its influence on our behavior toward e-communication tools. IEEE Transactions on Professional Communication, 48(2), 117-130. https://doi.org/10.1109/TPC.2005.849649

Lee, S., & Xenos, M. (2022). Social media use and political participation: Testing mechanisms of civic engagement. Communication Research, 49(7), 924-951. https://doi.org/10.1177/0093650220944419

Lim, M. (2019). Social media, power, and democracy in Southeast Asia. Media, Culture & Society, 41(2), 1-17. https://doi.org/10.1177/0163443718818375

Lindberg, J., & Ekström, M. (2025). Local communities and digital communication: Social capital in the platform era. Information, Communication & Society, 28(1), 11-29.

Lu, W., & Hampton, K. N. (2017). Beyond the power of networks: Differentiating network structure from social media affordances for perceived social support. New Media & Society, 19(6), 861-879. https://doi.org/10.1177/1461444815621514

Martínez, A., & Olsson, T. (2021). Civic engagement and social media use in local communities. Journal of Computer-Mediated Communication, 26(4), 197-214. https://doi.org/10.1093/jcmc/zmab015

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook (2nd ed.). SAGE Publications.

Miller, D. (2021). The digital social life of community. Cambridge University Press.

Moleong, L. J. (2012). Metodologi penelitian kualitatif. Remaja Rosdakarya.

Nieborg, D. B., & Poell, T. (2018). The platformization of cultural production: Theorizing the contingent cultural commodity. New Media & Society, 20(11), 4275-4292. https://doi.org/10.1177/1461444818769694

Plantin, J. C., Lagoze, C., Edwards, P. N., & Sandvig, C. (2018). Infrastructure studies meet platform studies in the age of Google and Facebook. New Media & Society, 20(1), 293-310. https://doi.org/10.1177/1461444816661553

Pratiwi, R. (2023). Media sosial dan transformasi komunikasi komunitas. Jurnal Penelitian Komunikasi, 25(2), 145-160.

Rakhmat, J. (2018). Psikologi komunikasi. Remaja Rosdakarya.

Short, J., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. Wiley.

Suler, J. (2004). The online disinhibition effect. CyberPsychology & Behavior, 7(3), 321-326. https://doi.org/10.1089/1094931041291295

Treem, J. W., & Leonardi, P. M. (2016). Social media use in organizations: Exploring the affordances of visibility, persistence, editability, and association. Annals of the International Communication Association, 40(1), 143-189. https://doi.org/10.1080/23808985.2015.11728346

Treem, J. W., & Leonardi, P. M. (2020). Technology affordances, narrative, and collective action: The case of the digital workplace. Journal of Computer-Mediated Communication, 25(1), 84-102. https://doi.org/10.1093/jcmc/zmz028

van Dijck, J., Poell, T., & de Waal, M. (2020). The platform society: Public values in a connective world. Oxford University Press.

Wellman, B. (2018). The networked community: An introduction. Sociological Inquiry, 88(1), 1-12. https://doi.org/10.1111/soin.12199

Wohn, D. Y. (2019). Volunteer moderators in Twitch micro communities: How they make decisions and why they stay. New Media & Society, 21(8), 1839-1857. https://doi.org/10.1177/1461444819833408